An identification of early adopters and heavy consumers of crawfish among non-native of south Louisiana
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Abstract
The purpose of this study is to identify segments of the U.S. consumer outside south Louisiana representing the most favorable opportunities for expending the sales of freshwater crawfish. This was accomplished by mailing questionnaires to new residents of Lafayette, Louisiana. Analysis of the responses of non-natives of south Louisiana indicates that the most promising market segments are: (1) middle class families, (2) families with incomes over $12,500 per year, (3) families with household head over 30 years of age, (4) single people, (5) well-educated people and (6) families with youngest child over 6 years old.
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Griffin III. TF. (1975). An identification of early adopters and heavy consumers of crawfish among non-native of south Louisiana. Freshwater Crayfish 2(1):629-634. doi: 10.5869/fc.1975.v2.629
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